New build of Adobe Media Player on Adobe Labs

Adobe yesterday posted a new build of Adobe Media Player on Adobe Labs. User Interface is about the same. Only Adobe Media player now can play videos that are encoded using H.264 codec.

Picture taken from : http://plod.popoever.com/archives/001286.html
What i love most about this is the capability to play Flash video (flv), podcasts and QuickTime movies.
You can try new version right here : http://www.adobe.com


Adobe
Adobe Unveils Next Generation Internet Video Solution
For content publishers, Adobe Media Player enables better ways to deliver, monetize, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. The Adobe Media Player enables a wider selection of monetization and branding options including viewer-centric dynamic advertising and the ability to customize the look and feel of the player on the fly to match the brand or theme of the currently playing content.

Advanced Analytics and Content Protection
The technology provides content publishers a standardized toolbox to deploy a variety of innovative new advertising formats, and to compile permission-based analytics data, both online and offline, to better understand their audiences. Building on Adobe's rich history of document protection technology, Adobe Media Player plans to offer content publishers a range of protection options, including streaming encryption, content integrity protection and identity-based protection.

Adobe’s Emerging Internet Video Ecosystem
Adobe Media Player is a key part of Adobe’s emerging ecosystem for the creation and delivery of next generation Internet video. It complements and leverages other Adobe components including: Adobe Flash® Player; the newly announced Adobe® Flash® CS3 Professional; Flash® Media Server 2, server software for streaming media applications; Flash® Lite™ mobile video playback technology; Adobe’s range of media authoring tools such as Adobe Creative Suite® 3 Production Premium for video, audio and motion graphics production; and Adobe Media Encoder for compression and live streaming.

About Adobe Media Player
Adobe Media Player is developed using Apollo, the code name of Adobe’s recently announced application runtime that empowers content publishers and web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and a wide range of media and technology partners.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.